EEF: Bill Cobb keynote, post 4 (FEEDBACK 2.0!!)

Feedback is foundation of eBay. Love it or hate it, it has enabled eBay's success.

Explained retaliatory negs. Feedback is mostly right, but going to refine it to better meet needs of online shopper. For 2yrs been working on "Feedback 2.0". Lots of community feedback, etc.

Late next month (Feb), outside US are going to phase in FEEDBACK 2.0:

• Granularity/specificity - four new sub-categories.
  
  • Item description
  • Communication
  • Shipping time
  • S+H terms
• Positive feedback % will be based on last couple of yrs activity
  • Old negatives/positives will archive
  • Users see most recent (couple years)
  • This comes out in Spring
  • Will be very careful in how this rolls out
  • Testing Intl first (UK/AU/IT) late Feb

Conclusion
2007 will bring major changes to the buyer side - because eBay has to. More competition, drive more buyers to sellers.

Thanks sellers for all they do. Loves working with entrepreneurial sellers. Thanks to sellers from all at eBay.

eBay Strategies