eBay, meet YouTube

Better late then never, as they say, but eBay has finally sanctioned embedded videos, a time-tested practice pretty much everywhere on the interest these days.

Sellers may now include a video right in their ad (let’s be honest, it’s going to be a YouTube video) to provide a level of advertisement beyond mere images and words (here’s a listing for a Lego figure with video embedded).

This is especially good news for sellers with high ASPs since it allows you to really show off your product from many angles (increasing conversion rates, if done right). Real Estate agents have been using online videos for a while and personally it’s starting to look suspicious if you don’t have a video available for your house. I can see this turn into a must-do shortly on eBay Motors (want an example of how NOT to do it? — warning, may make you dizzy).

Here are a few helpful resources to get you started:

• Business Week podcast on selling on YouTube
• YouTube Marketing Tips (with link to good article on product marketing using YouTube)
• Excellent tutorial on getting optimal video results
• YouTube tools & more!