eBay ecommerce forum - Bill Cobb Keynote

Following Meg Sloan's talk on the eBay buyer, Bill Cobb took the stage after a good networking break. This is being webcast to be presented later today.

2006 recap

• Last year focused on ecommerce for first time - on and off eBay
• Announced eBay Express
  • Happy with results - 9/10 buyers said the experience met/exceeded expectations.
• EE on GMV trajectory faster than half.com and eBay Stores
  • Committed to nurturing and growing over time
• Unveiled new plan - SIS in core.
  • Led to unbalance
• Did first stab at controlling high S+H costs.
• 212m registered users (end of q306)
• Lumberton NJ - number one eBay community!
  • More ebay transactions than any other town in US in November
• Q4 - Shopping season was dominated by TMX/wii/ps3
  • This created 'eBay's finest hour' - eBay loves these scenarios
  • T+S had to do a lot to make sure that all went off without a hitch

Looking forward: 2007

• eBay's buyer traffic and conversion to sale is the big differentiator.
• Recapped the 4 segments Meg introduced
• eBay faces more competition than ever before
• Web 2.0 has changed the way people spend time online (youtube/wiki/myspace/etc.)
• eBay's success has drawn in more bad guys.

eBay Strategies